Class of 2010
It’s almost as if this year’s class saw the Toyota debacle coming and put in motion this mantra: stay on message,
focused on what we do best, working as a team, transparently. You’ll see this reading the Class of 2010. We
are pleased and proud to present our 11th class of the millennium.
Bechtel’s strategy is to work for repeat business and is not looking to grow too fast, Jack Futcher, new president
of Bechtel Power, shares on page 4. Bechtel is the largest employer of union labor in the US and can bring its
own craft people and construction equipment to build a project in nuclear, IGCC and renewables.
Dan Heintzelman, president and CEO of GE Energy Services, sees three solutions as the answer for improving
supply-side energy generation: a mix of equipment upgrades, continuous monitoring solutions, and operational
and maintenance programs. This is the strategic path that power producers should take to make their operations
cleaner, smarter and more efficient, he underscores on page 5.
US, UK educated Dr. Sultan Al Jaber is chief executive officer of Masdar, Abu Dhabi’s renewable energy
company established in 2006 to develop and deploy sustainable energy solutions. Masdar City will be the world’s
first carbon neutral city and will serve as headquarters for the International Renewable Energy Agency, a clearing-
house to share data for its 138 member states, Dr. Al Jaber told World-Gen on page 6.
Dr. Bernd Utz, chief technology officer of Siemens Renewable Energy, said in his interview on page 7 that
offshore wind projects are coming close to conventional plants. Wind employment at Siemens has grown from 800
in 2004 to 5,500 in 2009. He sees the US market as the most important in both wind and solar power.
Simon Beresford-Wylie joined Elster Group as CEO in November, 2009 from CEO of Nokia Siemens
Network. He sees important parallels between the telecommunications space and the smart grid space on page 8.
Elster has operations in 38 countries staffed by 7,000 employees and has delivered 3.6 million devices worldwide.
The US-DOE has identified seven key characteristics and five fundamental technologies that will drive the
smart grid. Jack McCall tells us on page 9 that AMSC’s “Secure Super Grid” technology is underway at New
York’s Con Ed and Homeland Security has invested $25 million to develop the concept.
Laura Ipsen leads CISCO’s smart grid vision to build an end-to-end IT-based network and launched an
ecosystem with 30 members. She’s doubling her staff and sees North America and Europe as CISCO’s primary
markets and mentions a number of wild cards globally on page 10.
The year 2010 may go down as the year of the Smart Grid, Bruce Phillips, group president of Aclara predicts
on page 11. Electric utilities are using two-way communications with meters, direct load control and a variety
of smart sensors. The federal government has awarded over 100 smart grid investment grants this past fall.
Jim Kohlhaas heads-up Lockheed Martin’s initiatives in support of global climate, energy and water challenges.
His team partners with governments, utilities and academia, and is currently exploring how nanotechnology
solutions will change how the world transmits energy on page 12.
Marubeni purchased PIC and named Akihisa Tomioka president and CEO in March 2008. He highlighted
PIC’S 5,000 projects world-wide on page 13 and wants to expand business lines to focus more on renewables.
NYISO plays four key roles, CEO Stephen Whitley tells us on page 14. NYISO manages New York’s bulk
electricity grid, runs the state’s wholesale electricity, conducts planning and innovates technology transfers.
NYISO is the first grid operator to integrate wind power.
Science Applications International Corporation (SAIC) drafted the greenhouse gas (ghg) inventory protocols
used by the California Climate Action Registry, Rex Ballard said on page 15. SAIC has 28 design awards in
recognition of energy-efficient facilities.
Alfa-Laval’s CEO Brent Smith has targeted solutions to minimize energy use and reduce waste in conventional
and nuclear power plants. He asserts on page 16 that Alfa-Laval holds a unique position in alternative
power sources in geothermal and solar.
New Jersey introduced its Energy Master Plan in 2008 to supply 30 percent of its electricity from renewables
by 2020. Caren Franzini, CEO of the New Jersey Economic Development Authority, launched loan-grants, a combined
heat and power program and an energy manufacturing fund outlined on page 17.
Utilities are turning to advanced information technologies to facilitate the real-time exchange of information,
Alcatel Lucent’s Art Locke tells World-Gen on page 18. DOE and Homeland Security are drawing on the
experience of Bell Labs experts for eco-sustaining and systems modeling.
The electrical distribution landscape is a hodgepodge of devices from different vendors, Ambient’s CEO John
Joyce spells out on page 19. Ambient’s Smart Grid Platform pulls ERT meters into the Smart Grid.
Dr. Alan Niedoroda of URS laments the little attention given to Ocean Thermal Energy Conversion
(OTEC). The technology generates electric power by exploiting the vertical temperature gradients in the world’s
oceans. OTEC generating stations can be located on a shoreline, shallow offshore and on offshore platforms and
vessels, he tells us on page 20.
Staples will exceed its commitment to cut their absolute carbon footprint by 7 percent by 2010. Bob Valair
heads Staples energy team and reports on page 21 that Staples was the first national retailer to offer in-store, recycling,
and recycled an estimated 50 million cartridges in 2009.
The power plant aftermarket business is estimated to average $4 billion a year over the next 10 years in the
US. Hitachi Power Systems is expanding its after-market services and has appointed Bruce Studley to serve as
Vice President, on page 22.
SunPower’s sales have grown from $11 million to $1.4 billion in five years, Julie Blunden told World-Gen on
page 23. Solar PV installations can be built within a year and have the flexibility to be scaleable in time and
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